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How to avoid spam filters and optimize response rates
How to avoid spam filters and optimize response rates

Follow these tips to avoid spam filters and optimize response rates:

Brian Thompson avatar
Written by Brian Thompson
Updated over a year ago

Just like email, texts can be blocked too! Follow these tips to make sure your important text messages get delivered to your candidates:

  • Keep texts as short as possible - ideally less than 240 characters. The shorter the text = the higher the response rate

  • Avoid using ALL CAPS and special characters such as $%#@/*

  • Keep URL links as short as possible and include no more than 1 in any text template

  • Avoid the use of free URL shorteners such as bit.ly and goo.gl (spammers are known to use these free tools a lot)

  • Always make sure the message is relevant and appropriate. Use 'FirstName' or 'LastName' fields to make them more personalized.

  • Additionally, there is no need to include a phone number for candidates to reach you (that's what call forwarding is for!)

  • Keep it professional: limit use of emojis, slang, acronyms (lol/WTF/Tx)

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